Guarantee Marketing Formula to Lose Thousands

The 7 proven ways home service companies waste money on marketing (that everyone keeps doing anyway)

Average Loss: $15,000-$40,000

Target "everyone within 50 miles" with generic home repair ads on Google and Facebook

Result: 10,000 clicks from broke renters, tire kickers, and DIY enthusiasts who will never hire you

Average Loss: $8,000-$25,000

Rank #1 for "cheap plumber," "discount HVAC," or "budget roofing"

Result: Attracts bargain hunters who haggle over every dollar and leave bad reviews

Average Loss: $12,000-$30,000

Pay for online directory listings on sites like Angie's List, HomeAdvisor, Thumbtack

Result: Compete with 50 other contractors for price shoppers who choose the lowest bid

Average Loss: $5,000-$20,000

Post daily content, run contests, build followers on Instagram and Facebook

Result: 10,000 followers who like your photos but never need $20,000 HVAC systems

Average Loss: $20,000-$100,000

Sponsor the local sports team, run radio ads during rush hour

Result: Everyone knows your name, but they still call whoever is cheapest

Average Loss: $3,000-$15,000

Buy email lists and send newsletters to "homeowners in your area"

Result: 0.1% open rates, spam complaints, and zero quality leads

Average Loss: $10,000-$35,000

Attend every chamber event, sponsor trade shows, hand out business cards

Result: Meet other contractors and insurance salespeople who can't afford your services

Why These Methods Guarantee Failure

Targeting Everyone = Targeting No One

You attract bargain hunters, not premium customers

Generic "We Fix Everything" Approach

You sound like every other contractor in town

Digital Noise in an Analog World

Affluent homeowners don't click ads, they respond to prestige

Interruption-Based Marketing

You're pestering people when they're not ready to buy

Join the elite professionals who market smarter, not harder